Contact Us

Sales

Call

888-435-2894

Hours

Monday: 8:00 AM to 5:00 PM
Tuesday: 8:00 AM to 5:00 PM
Wednesday: 8:00 AM to 5:00 PM
Thursday: 8:00 AM to 5:00 PM
Friday: 8:00 AM to 5:00 PM
Saturday: 9:00 AM to 5:00 PM
Sunday: Closed
Request a Test Drive
Service

Call

888-430-7280

Hours

Monday: 8:00 AM to 5:00 PM
Tuesday: 8:00 AM to 5:00 PM
Wednesday: 8:00 AM to 5:00 PM
Thursday: 8:00 AM to 5:00 PM
Friday: 8:00 AM to 5:00 PM
Saturday: 8:00 AM to 12:00 PM
Sunday: Closed
Parts

Call

888-480-2115

Hours

Monday: 8:00 AM to 5:00 PM
Tuesday: 8:00 AM to 5:00 PM
Wednesday: 8:00 AM to 5:00 PM
Thursday: 8:00 AM to 5:00 PM
Friday: 8:00 AM to 5:00 PM
Saturday: 8:00 AM to 12:00 PM
Sunday: Closed

About Us/Community

Rhineland Car Co. Ltd. is your local Ford Dealer located in Altona, Manitoba. We are a small town dealership offering large town service. P.L. Dick founded the family owned and operated dealership in 1927, and in 1963, brothers Roy and Earl successfully continued the family business. Current Owner/President, Jim Dick, is the third generation at Rhineland Car, a Ford dealership rooted in family values.

Rhineland Car Co. Ltd. offers many automotive products and services. We pride ourselves in providing you with top quality Ford products, used cars, trucks, vans, and SUV’s to help make your shopping experience a memorable one. Looking for something specific? Let us help you find it.

Please utilize our various online resources and allow our network of dedicated employees to put you in your ideal vehicle today! Take a look at our inventory, schedule a test drive, investigate financing options, or feel free to contact any of our friendly and knowledgeable staff to answer any questions you may have and provide you with the best car shopping experience.

Honesty, integrity and complete customer satisfaction are the foundation of our success. Our success is driven by our strong customer relationships and our ties to the Altona community. The cornerstones of our company include good corporate citizenship, community support, effective management, and excellent customer service. We believe that we are not just in the car business; we are in the business of building and maintaining relationships. Growing up in a family of vehicle enthusiasts, we understand that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time.

We have also earned recognition on a national level, having received the Ford President’s Award, Ford of Canada’s highest dealership honour. This award recognizes the very best in customer satisfaction through progressive management, dedicated employees, and high standards of operational excellence.

At Rhineland Car Co. Ltd., we are proud of our strong commitment to Altona and our surrounding communities. Active participation in local events, sponsorship of sport teams, and fundraising for non-profit organizations are ways we contribute to, grow, and serve the community in which we live. Events include: Drive One 4UR School/Community Fundraisers, WE Scare Hunger, and weekends in December where staff is dedicated to assembling and delivering Christmas hampers for the Rhineland Empty Stocking Fund. Since 2010, our participation in the Drive One 4UR School/Community Events has raised over $68,000.00 for various school and community organizations. Our team at Rhineland Car Co. Ltd. also gives of their time to volunteer for a variety of organizations including, but not limited to: Altona Minor Hockey, Oakview Golf Club, Altona & District Chamber of Commerce, and the Altona Curling Club.

The growth of our company is evident, with a recently completed expansion, a new showroom, office spaces, wash bay, and service bays. Our exceptional service is unmatched, and it would be a privilege to serve you. Buying your new or used vehicle from Rhineland Car Co. Ltd. is the beginning of a relationship that we hope will last for many generations to come.

At Rhineland Car Co. Ltd., where great customer service and quality Ford products are still the main focus, we want your experience to be positive, enjoyable, and rewarding. Thank you for visiting our website! We look forward to serving you.

Meet Our Staff

Stop by Rhineland Car Co. Ltd. for all your Ford service needs.
Questions? Any of our knowledgeable service and sales people can help. Call 888-435-2894.
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(555) 555-5555

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** Ford Motor Company of Canada, Limited carries on business as The Lincoln Motor Company.
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